ABOUT THE DESIGNER
OUR DESIGN PROCESS
The journey of creating the Picket Hook begins with a creative collaboration involving our design team, product development team, and sales team. Through countless sketches and prototypes, we meticulously explore and refine various ideas, seeking the perfect balance between functionality, price point, and design. It is a balance of innovation and practicality, ensuring that the final design we are familiar with today truly hits the mark.
BEHIND THE DESIGN
The journey begins in Toronto, where Sung wook and the Umbra Studio collaborate to create detailed technical drawings. Each aspect of the design is carefully considered, ensuring nothing is left to chance. These precise blueprints then find their way to Umbra's manufacturers. There, wooden dowels are cut to size, and a protective lacquer is applied to achieve a smooth finish, accentuating the wood's natural beauty. The pivot mechanism is then installed for each of the five hooks.
Finally, Picket undergoes a rigorous quality inspection to ensure everything is to our standards. Only when every detail is flawlessly executed does the Picket Hook earn its place in the world, thoughtfully packaged and prepared for distribution.
With a keen eye for detail and a dedication to innovative design, Sung wook continuously redefines home products, crafting them to be not just functional, but also artistically captivating. Drawing inspiration from the world around him, his creations seamlessly blend into daily life, leaving a lasting impression through thoughtful details and elegant craftsmanship.
The Picket Hook demonstrates this philosophy by not only serving as a practical organizer for coats, hats, and bags but also by transforming walls into artistic statements. Its captivating fusion of form and function reflects Sung wook’s dedication to enhancing the aesthetics of living spaces while redefining everyday objects.